How Keepital Started… and Why They’re in the Philippines Now

In Tourism News
August 10, 2025
Reynaldo Ortega
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Keepital started as a small marketing agency in Singapore and has grown into a powerful B2B platform that helps industrial SMEs across ASEAN gain digital visibility, generate leads, and compete online Who would have known that a small marketing agency in Singapore could grow into a leading B2B marketplace catering to the whole ASEAN region?

Keepital started as a small marketing agency in Singapore and has grown into a powerful B2B platform that helps industrial SMEs across ASEAN gain digital visibility, generate leads, and compete online

Who would have known that a small marketing agency in Singapore could grow into a leading B2B marketplace catering to the whole ASEAN region? That’s exactly the story of Keepital, a platform born out of a simple idea: make digital marketing work for businesses that don’t have the time, resources, or budget to do it themselves.

Today, Keepital is more than just a platform. It’s a regional digital bridge helping industrial SMEs across Southeast Asia connect, rank, and grow in the online world.

Humble Beginnings in Singapore

Keepital began as a marketing agency in Singapore, working directly with small and medium enterprises. The team, led by Mr. Patrick Tan, saw a pattern: many industrial businesses were excellent at what they did but struggled to get discovered online. They didn’t have the technical know-how to build websites, the budget to run paid ads, or the time to learn SEO.

And while there were marketplaces out there, none of them really served the needs of industrial SMEs, the ones supplying parts, tools, machinery, or technical services. These businesses needed more than a listing; they needed visibility and credibility in search engines, especially Google.

That’s when the Keepital team realized they could build something better.

Keepital Singapore team, 2013

A Marketplace Built on SEO

Unlike traditional directories or ecommerce platforms, Keepital was designed around one core mission:

“To continuously drive quality online customers to you! Leveraging on our purchasers’ organic traffic and strong search engine presence for unlimited lead generation.”

So Keepital developed a platform that gives every business:
– A mini-site optimized for Google search
– A clean, easy-to-use product catalog
– Built-in SEO assistance that doesn’t require expert knowledge
– Fast, reliable lead generation for industrial buyers and sellers

This wasn’t just about going digital, it was about being discoverable, especially by decision-makers searching for very specific technical solutions.

Rapid Expansion Across ASEAN

What started in Singapore quickly gained traction in other ASEAN markets.

Keepital’s presence grew in Singapore, where it all started, Malaysia, tapping into a strong manufacturing and supplier base, Thailand, expanding into the heavy equipment and component sector, and now the Philippines, officially launching in 2025 to help local SMEs step into the digital space

Today, Keepital serves over 1,000 clients and reaches more than 200,000 users, many of whom are industrial professionals actively searching for parts, equipment, and services.

How It’s Going Now

With its multilingual support, mobile-ready design, and regional SEO strategies, Keepital is now:
– A trusted digital partner for industrial SMEs
– A growth platform for suppliers looking to expand into ASEAN markets
– A media partner for B2B expos and trade shows
– A thought leader in SEO, digital visibility, and online lead generation

Keepital’s expansion into the Philippines marks a major step forward. The local team works directly with businesses to help them set up, rank on Google, and start receiving inquiries without the complexity or costs of traditional digital agencies.

And the best part? The platform continues to evolve with the team constantly studying to roll-out new features, insights, and opportunities for industrial SMEs to be seen and be chosen.

The launch of Keepital PH also means:

– Greater regional visibility for local suppliers
– More leads and inquiries from qualified buyers
– A path to digital growth that doesn’t require a big budget

And with their comprehensive database of clients and users across Southeast Asia, Keepital isn’t just a local solution, it’s a gateway to the ASEAN digital economy.

A Platform With Purpose

Keepital didn’t just want to create a marketplace, it wanted to change how industrial businesses compete in the digital economy. Today, it helps level the playing field, giving local players a chance to shine in regional and even global markets.